Tools for online marketing and e-commerce success

Less repetitive tasks. More insight. Better results.

Adformatic develops technical solutions and tools to optimize online marketing and e-commerce processes, increase insights, and improve results.


By integrating online marketing and e-commerce data from both internal and external sources, advanced analyses are unlocked.


New insights are created by combining and analyzing data. Clear dashboards give you insight into the results and starting points for optimizing.


Data and insights serve as the basis for automating processes. This makes optimization of online marketing more efficient and more data-driven.

Custom solutions

Adformatic helps advertisers and online marketing agencies with in-depth knowledge of data, technology, online marketing and e-commerce. Together we develop solutions that are tailored to your processes and objectives.

Readily available tools

Google Ads add-on for Google Sheets

This Google Sheets add-on helps you view and edit Google Ads data more easily in Google Sheets. You can also set alerts.

Reporting for Google Analytics 4

This Google Sheets add-on helps you view and edit Google Analytics 4 data more easily in Google Sheets.

Microsoft Ads add-on for Google Sheets

This Google Sheets add-on helps you view and edit Microsoft Advertising data more easily in Google Sheets.

Google Merchant Center alerts

This add-on for Google Sheets sends alerts on changes to the number of rejected products in the Google Merchant Center.

Google Merchant Center connector

This Google Data Studio connector for Google Merchant Center displays results and product statuses in your dashboards.

Google Ads tool

Extensive Google Ads alerts. Google Ads health check and Google Ads optimizations. For 1 to more than 100 accounts.

Adformatic customers include:

Adformatic offers a solution that we have been looking for for a long time. The possibilities to map the profitability and the extensive advice are very valuable to us. Moreover, the insights and optimizations quickly yielded a very nice result. Definitely recommended!
Michiel Knuiman
Online Marketing | Proforto

Together, Adformatic and Incubeta have been able to deliver a portal with which campaigns can be built via an intuitive UI, without the customer having to build everything in Google Ads itself. This has resulted in huge gains in efficiency and effectiveness.

Quintijn van Kessel
Head of Product & Innovation | Incubeta EMEA

Get in touch

Contact us for a no-obligation talk.