PPC audit for Google Ads (Google Sheets add-on)

Scan your Google Ads account for common mistakes and performance opportunities.

Create an Google Ads audit in minutes

This Google Sheets add-on enables you to quickly scan any of your Google Ads accounts for common mistakes and performance opportunities. You can also set alerts to monitor you accounts performance.

Health check

The health check currently offers these checks:

  1. Campaigns without ad groups
  2. Ad groups without responsive search ads
  3. Ads under limit
  4. Ad groups without keywords
  5. Ad groups without targeting
  6. Keywords with BMM
  7. Disapproved extensions
  8. Disapproved ads (by disapproval reason)
  9. Extensions under limit

The add-on performs the check and writes the results to the Google Sheet.

Performance opportunities

The performance opportunities currently offer these checks:

  1. Negative search terms
  2. Positive search terms
  3. Negative Shopping products
  4. Campaigns limited by budget
  5. Lost conversions

The add-on performs the check and writes the results to the Google Sheet.


You can easily create a summary of the Health check and performance check results. This creates a new sheet which lists the results of all executed checks. The summary shows the number of results found per check and includes a link to the checks sheet.



You can set a schedule to execute performance checks every morning and receive an email if an issue is found. These alerts are currently available:

  1. Days without conversions
  2. Account performance deviations

New features coming

We plan to continue adding new checks and features. If you miss anything. Please let us know.


For more information please visit our terms and conditions and privacy policy.

Try this add-on

Try this add-on for free for 14 days. If you wish to continue using the add-on after the free trial, please subscribe.

Feedback and questions

If you need help or if you are missing a feature. Please let us know!