Developing custom solutions

By combining knowledge of online marketing, data and technology, we are able to offer the best solutions for your situation.


Custom-made starts with listening to you: What are the objectives? Where are the challenges? How do your processes run? We then provide a solution that is appropriate.

  • Full support
  • Short lead times
  • Flexible solutions


We work a lot using Google Ads scripts , Google Apps Script en Google Cloud Platform (e.g. Google Cloud Functions en Google BigQuery) to create solutions. We look at which solutions and techniques fit best for each situation. This lets us create practical solutions that deliver real added value, without directly involving long lead times or large investment.


The possibilities are endless. We are happy to advise insights can be helpfull and which repetitive tasks can be automated. We then work out the specifications for this solution together.
For most solutions, data must first be retrieved from a source - for example, Google Analytics, Google Ads or a product feed. Sometimes it is necessary to save data on a daily basis or to first import data into Bigquery to be able to combine it with other data sources. Analysis is performed on this data in order to gain valuable insight. This insight forms the basis for dashboards and required actions, such as sending e-mail alerts or making adjustments to a Google Ads account.

Adformatic offers a solution that we have been looking for for a long time. The possibilities to map the profitability and the extensive advice are very valuable to us. Moreover, the insights and optimizations quickly yielded a very nice result. Definitely recommended!
Michiel Knuiman
Online Marketing | Proforto

Together, Adformatic and Incubeta have been able to deliver a portal with which campaigns can be built via an intuitive UI, without the customer having to build everything in Google Ads itself. This has resulted in huge gains in efficiency and effectiveness.

Quintijn van Kessel
Head of Product & Innovation | Incubeta EMEA

Adformatic customers include:

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