Google Ads scripts

More insight. Less repetitive tasks. Better results.

Use Google Ads scripts to automate checks and optimization tasks.

What are Google Ads scripts?

Google Ads scripts (formerly AdWords Scripts) are programs written in Javascript, enabling tasks in a Google ads account to be performed automatically. Data is retrieved from Google Ads, Google Analytics or one or more of the many other data sources. This data is used for analysis, to gain valuable insight in an efficient way. Actions can be determined on the basis of this insight, such as sending e-mail alerts, filling in reports and making adjustments to a Google ads account.

Google Ads scripts solutions

We specialize in the development, maintenance and optimization of Google Ads scripts. We have developed many scripts that can be used immediately. In addition, we can modify existing scripts and develop custom scripts for (almost) any situation.

Full support
Short lead times
Custom solutions

Examples of Google Ads scripts developed by us:

Alerts

Landing page alerts
Campaign performance alerts
Account performance alerts
Budget alert
Health check alerts
Price extension alerts
Disapproved extension alerts

Optimizations

Add successful queries
Exclude bad queries
Advanced bid management rules
Adjust from prices in ads
Adjust discounts in ads
Process stock updates directly in Google Merchant Center

Reports

Dashboards
Weekly reports
Monthly reports

Maintenance and support

We check the functioning of Google Ads scripts we have developed on a daily basis, and make updates where needed. This guarantees continuity.

Custom Google Ads scripts

Adformatic develops Google Ads scripts for specific situations or modifies existing scripts to really save time and ensure better results.

Shared knowledge and training

Do you want to start using Google Ads scripts yourself? Or are you already an experienced Google Ads scripts user? We are happy to help you get the most out of Google Ads scripts.